Leaders have evidently learned how to apologize. The last few weeks we have seen some prominent people apologize for their actions. As of late Mark McGwire, Tiger Woods, and Toyota executives have all had to make public apologies for their actions and decisions.
Unfortunately, the public has not received any of these statements with acceptance. They were said to be vague, insincere, or just too late. People are rarely satisfied with an apology from a leader. They always want more information, emotion, or dirt. The most important action people want to see from an apologetic leader is this: RESULTS.
A leader who says, “I am sorry,” needs to produce some results. Apologizing does not mean anything unless it is followed by a change in actions. Everyone is watching to see what happens next for companies like Toyota because words are only backed up by results.
People do look to their leaders to own their mistakes. More importantly, they are looking for their leaders to change their actions.